Molson Coors just launched an ambitious new plastics and packaging strategy focused on increasing recyclability and reducing its use of virgin plastics by 2025.
Toast — the planet-saving, certified B Corp brand that brews beer from surplus fresh bread and uses its profits to help fix the food system — has partnered with B&B studio for a new brand identity and packaging design.
With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.
HEINEKEN Vietnam wanted to significantly increase the beer production output of its Tien Giang site. And they needed to do it quickly. Long-term partner Sidel offered a complete line project, featuring among other solutions, the new EvoFILL Can filler.
Corona will pilot 100 percent plastic-free six pack rings in select markets as part of the brand’s commitment with Parley for the Oceans to lead the industry with eco-friendly packaging.
The European style cider takes on a new look that dials up the sophistication and quality of the packaging to match those of its counterpart, the Stella Artois lager. This marks the first major revamp to the product’s packaging for the brand in the U.S. market.
Yakima Chief Hops, based in Yakima, Wash., he 100 percent grower-owned largest international provider of hops, worked with Retail Voodoo on a full-scale rebrand.
Three friends and former classmates at Cornell Business School noticed that the best, most daring beers in America were being developed by homebrewers. That, along with an enduring passion for the craft of beer making, led them to start Barebottle, a brewery devoted to beers inspired by the San Francisco Bay Area. By sourcing local ingredients wherever possible and employing a community-inspired homebrewers competition, their mission is to create the most innovative brewery in the Bay Area.
