With the influx of craft beers on the market, the traditional packaging choice would’ve been a standard 12-ounce amber glass bottle. However, Chapman’s opted for a 16-ounce aluminum can for both aesthetic and functional purposes

Brewery Ommegang and HBO are partnering on a series of beers inspired by the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut on Mar. 31, Iron Throne, a blonde ale, is the inaugural beer in the series and the result of a creative collaboration between brewmaster Phil Leinhart and HBO.