Indeed Brewing Company has released its latest offering - Lucy Session Sour Ale, which is brewed with lemongrass, orange peel and passion fruit. The packaging and identity system was created by design experience firm Duffy.
Craft brewers sold $23.5 billion in 2016, according to the Brewers Association. That amounts to 21.9% of the $107 billion U.S. beer market. That's up from 19% last year – and continued growth from the 10% that craft brewers held in 2012.
For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
Peace Tree Brewing Company was founded in a former Nash Rambler car dealership. The craft brewery went through a redesign of its four flagship craft brews as well as several seasonal varieties.