Flexo Printing Advancements Address Multiple Market Needs

Recent advancements in flexographic printing are making it a preferred option for brands marketing products as diverse as food, grass seed, wine and motor oil. With newfound abilities to produce top-quality images and graphics, deliver high consistency and repeatability from job to job, and enable quick, economical changeovers that support small-quantity runs, flexo now offers benefits that strongly appeal to both product marketing and purchasing management. Flexographic printing’s popularity is expected to increase exponentially as certain market segments expand and embrace flexo advantages.

In the past, flexographic printing was generally not associated with high-quality imagery. Rotogravure printing has long held that distinction, and deservedly so, as it was and remains a highly desirable printing option for achieving photographic quality printing. But a recent wave of innovations has vastly improved flexo print quality, broadened its applicability and given packagers a viable option to gravure printing. Accordingly, some package printers now offer both, giving customers a pair of photo-quality printing methods to meet specific needs.