Pantone has announced Marsala, an earthy wine red, as the color of the year for 2015.

"While Pantone 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability," says Leatrice Eiseman, executive director of the Pantone Color Institute.

"Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors."

Pantone says Marsala is ideal for use in graphic design and packaging. As packaging becomes increasingly artistic, Pantone says Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.

Pantone
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