The Goldstein Group Creates Aleric Spray’s Package
Aleric partnered with The Goldstein Group (TGG) to create a new E.U. compliant package for its anti-allergy steroid spray — which made a Rx-to-OTC switch in Poland.
Utilizing The Shelf Sight Sequence, TGG's designers crossed language barriers and borders to imagine the brand’s colors, shapes, symbols and words, which maximized retail and online success, according to TGG.
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