Cosmetic packaging provider Quadpack has taken a trending product and improved on its design. The new Flash Pen enables beauty brands to launch a high-performance pen for lip or eye color. Co-developed with lipstick specialist Brivaplast, this product introduces two important technical enhancements, according to the company.

First, the Flash Pen features a redesigned mechanism to prevent tilting. As a result, the colour bullet is designed to twist up and down in a perfect, straight line, preventing damage and making application easier and more comfortable.

In addition, the Flash Pen has a new, Quadpack-registered system for color identification. Flash Pen Coloris uses coin-shaped, color-coding discs — which can be decorated with a logo — that snap into the bottom of the pack. In this way, the color code can be added during final assembly, allowing clients to buy and store the product ahead of time and prepare for a tactical response to market demand.

When placed upside-down in a retail display, the color reference is visible without removing the pack from the stand. Alternatively, metal bottom is also available. All pack elements can be decorated using a host of techniques to create a lip or eye color pen that looks great and functions perfectly, says Quadpack.