P&G Jumps on Sustainable Bandwagon with 20 Brands

Procter & Gamble aims to make packaging for 20 leadership brands, including Always, Ariel, Dawn, Fairy, Febreze, Head & Shoulders, Pantene, Pampers and Tide, 100 percent recyclable or reusable by 2030. Plans also include cutting greenhouse gas emissions in half.

P&G has achieved many of its 2020 environmental sustainability goals, plans to meet the rest and to establish new goals for 2030. 

“We believe P&G can be a force for good and a force for growth, and we are taking a more deliberate approach to delighting consumers while enabling responsible consumption,” said David Taylor, P&G’s chairman, president and chief executive officer. “Consumers expect the brands they trust to deliver superior performance and to also help solve some of the most complex challenges facing our world. Our global reach, our understanding of the five billion consumers we serve, and our innovation capabilities give us a unique ability to make a positive difference.” 

P&G’s “Ambition 2030” goals include: