Halfpops three new flavor varieties, expanded distribution and reinvigorated packaging

Halfpops, the innovative, crunchy half-popped popcorn snack, is expanding its line-up with three new flavor offerings, as well as rolling out refreshed product packaging and increased distribution. Now hitting store shelves, the three new flavors – Angry Kettle Corn, Black Truffle & Sea Salt, and Brooklyn Dill Pickle – join Halfpops' four existing delicious flavors and feature bold and vibrant packaging, in a tall, sleeker format that's perfect for on-the-go snacking. Plus, with significant increased distribution in the works, Halfpops fans will have easier access to all seven addictive flavors.

"2015 was a major growth year for Halfpops, and our year-to-date sales are up +86%. It's been a fun ride since launching in 2011; we've gone from being a regional brand in the Pacific Northwest with two items to becoming a national brand with seven flavors in 2016," says Mike Fitzgerald, founder of Halfpops. "We spent the majority of last year listening to consumers, identifying what new flavors they wanted and understanding how they were enjoying the product; we think we came up with some great packaging upgrades and some new flavor winners - there is something for everyone now, whether you're looking for classic, sweet, savory, spicy or some combination of those."