UK headquartered sustainable flexible packaging business, Eco Flexibles, has reportedly strengthened its senior team with the appointment of Lee Ralph as commercial & supply chain manager. The business is comprised of packaging industry members that believe sustainable flexible packaging has been made too complex and no longer in favor of the brand. 

The business, which takes a fresh perspective on sustainable packaging development, reports it is seeing significant commercial success in North America and Europe. Lee’s appointment will galvanize the commercial team and enable the business to keep pace with surging demand for its lightweight recyclable packaging solutions. 

Eco Flexibles director Matt Francklow says, “We’re delighted to welcome Ralph to our team, and he brings a great deal of experience with him. Ralph honed his skills working with major global packaging players as well as for UK Food manufacturers, making him perfectly placed to support our business as we grow.”

To simplify the complex and make transition to lightweight recyclable monopolymer packaging more effective, the business offers bespoke solutions alongside its range of standard pouches, skin films, lidding films and film-on-a-reel products, designed for VFFS and HFFS applications. 

On his appointment, Ralph says, “It’s clear that the Eco Flexibles approach to sustainable flexible packaging is hitting all the right notes with brands. The business has big ambitions and is already well on course to deliver, and I’m looking forward to playing my part. As Commercial & Supply Chain Manager, I’ll be responsible for maintaining and developing our unique value-add processes and ensuring our customers receive the best experience they require.”