From Single-Use Plastic to Fully Recyclable with Chivas Brothers
Chivas Brothers — a Scotch whisky business of Pernod Ricard with an award-winning portfolio — collaborated with its long-standing partner, Smurfit Kappa Composites, on a tube packaging system for a new brand, Ballantine’s Single Mal, that would both support its marketing and protect the product from damage during transit to sensitive markets.
Smurfit Kappa developed a vacform tray that holds each tube securely, protecting it during movement. The tray met Chivas Brothers’ requirements and ensured a successful launch, with products arriving on the shelf in reportedly perfect condition.
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