Mars Wrigley Brings Back SKITTLES Pride Packs

Mars Wrigley announced that SKITTLES is once again giving up its signature rainbow during the month of June. For the second year in a row in the U.S., the brand is releasing limited-edition SKITTLES Pride Packs — featuring gray packaging on the outside and all gray candies inside — and partnering with LGBTQ+ media advocacy group GLAAD. During the month of June, $1 per pack purchased will be donated to GLAAD (up to $100k).

The limited-edition packs will be available for purchase in 4-oz Share Size Packs and 15.6-oz resealable Sharing Size Stand Up Pouches. While the usual colors won’t be on SKITTLES Pride Packs packaging and candies, the packs will feature the original five flavors of strawberry, orange, grape, green apple and lemon. SKITTLES Pride Packs will be available for purchase beginning mid-May on Walmart.com, Target.com and in Target stores. Additional availability in-store at select Walmart, Kroger, Albertson's and other select retail locations nationwide will begin at the end of May and into early June.