Take Home the Gold with New Kit Kat Packaging for the Olympics

A limited-edition Kit Kat flavor inspired by the motivation of Olympic gold, combined with a souvenir package that honors one of Japan’s most stunning geological sites, is giving consumers reason to be excited about the 2020 Summer Olympics in Tokyo, despite its delay to next year due to the coronavirus.

The Tokyo Banana Kit Kat Gold, Banana Caramel Flavor, is the result of a partnership between Nestlé and Tokyo Banana, a brand of cream-filled cakes that’s also ranked the No. 1 Japanese souvenir. Launched last year, the product has now returned in a special golden package shaped like Mt. Fuji, the highest mountain in Japan and second-highest volcano in Asia.