Embracing the Challenge of eCommerce Packaging

Since its inception in the 1990s, ecommerce has been steadily increasing in popularity and is now an integral part of everyday life. Consumers have the ability to order practically any item that is delivered to their doorstep within a matter of hours or days. According to the U.S. Census Bureau, 2019, ecommerce sales are estimated to have reached an estimated $600-plus billion in 2019, increasing 14.9% from the previous year. With the recent COVID-19 global pandemic, our dependency on ecommerce has never been more significant. Having goods delivered to our doorsteps is not only a matter of convenience but a key contributor to our survival.

This surge of interest and dependence on this shopping platform has led to an increased focus on the importance of packaging. In many instances, the package that arrives on the doorstep is a consumer’s first interaction with a brand, and customer expectations are high. Many customers want packaging to be attractive, environmentally friendly and, perhaps most importantly, the contents inside are pristine. In this new normal, the role of an ecommerce strategy has never been more significant. How can companies put their best foot forward when engaging with their customers to routinely meet, or exceed, expectations?