Zip-Pak Adds Sensus Zipper to its Sensory Feedback Fastener Family of Innovations

Zip-Pak has added to its family of resealable innovations with its new Sensus zipper, the latest addition to its Sensory Feedback Fastener line that’s designed to appeal to a consumer’s senses of sound, sight and touch. The zipper offers both tactile and audible feedback to help the consumer ensure the package is firmly sealed.

“Research has proven that consumers react more favorably to closures that offer a tactile or audible affirmation that the package is sealed,” says Erin Henry, senior marketing manager for Zip-Pak. “Sensus provides customers a quality resalable solution and value-added consumer interaction.”