Uflex Gives Packaging Makeover to Veetee Rice Products
Diminished shelf appeal, ergonomic issues, restricted opening features and poor stackability.
Those were four main issues that Veetee, one of the largest rice suppliers in the United Kingdom, recently faced with its packaging. In order to resolve these aforementioned issues, Uflex approached Veetee with a holistic solution so that the true potential of the brand could be unleashed.
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