When Urban Outfitters decided to expand its Kimchi Blue product line into fragrances and cosmetics, it wanted the packaging to be upscale and feminine, but also industrial and rough looking.
Designed to look as if they’ve been carved from glass or crystals, Prism Eyewear cases are made for those who consider glasses an important aesthetic accessory.
When Canada’s premier lingerie retailer decided to launch its first
fragrance, it knew the brand would have to reflect the store’s sexy,
yet sophisticated repute.
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.