Brand Packaging

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Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.

For better product differentiation and taste appeal, the Mainland brand underwent a redesign, putting the focus on…its cheeses.

The rise of private label resulted in Tums losing volume, so the brand looked to new packaging to increase shelf impact, create differentiation and make up the loss.

For the third year in a row, Evian is launching a limited edition designer glass bottle.

Alarm clocks aren’t always the easiest to work. Buttons can be hard to see in the dark, text can be hard to read or the alarm can be difficult to turn off.

As an alternative to molded paper pulp, foams and corrugate, Dell has begun using bamboo to package its Dell Inspiron Mini 10 and 10v netbooks.

In addition to reformulating its lubricants, oils and sprays to be more effective, Liquid Wrench has repackaged its product line to be more shopper-friendly.

Don’t call them consumers. There are growing numbers of people who bristle at the very term.

When the Eukanuba research revealed that cat owners react differently to pet food packaging than dog owners, the brand decided to instate a redesign that would create an emotional connection between the packaging and shoppers.

- Our lessons over the years have taught us that packaging can have a major impact on trajectory.Donald C. Berg, EVP, Brown-Forman Corporation