KitKat, one of the world's most popular confectionery products, recently introduced recyclable paper packaging as a pilot test for the brand.
February 10, 2023
Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.
The growing awareness of consumers regarding health and the environment is creating a new demand for sugar-free varieties and packages that are more environmentally friendly.