Investors should pay close attention to the potential for store brands to create new winners and losers in retail and CPG, advised Todd Maute, a partner at brand strategy and design agency CBX, during a recent analyst conference organized by Stifel Financial Corp.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
The North Dakota brewery is collaborating with local rescue organization 4 Luv of Dog Rescue to place what they call "One-der dogs" into forever homes. A half-dozen dogs were chosen, named Nyx, Bizzy, Jensen, Hobie, Moby and Virginia.
Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.
The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.
Toast — the planet-saving, certified B Corp brand that brews beer from surplus fresh bread and uses its profits to help fix the food system — has partnered with B&B studio for a new brand identity and packaging design.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
