Articles Tagged with ''food packaging''

Frito-Lay North America

Editor’s Note | Eventful Packaging

For legacy brands, reinvention comes at a cost but it’s worth it.
Kristin Joker
February 8, 2022
February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
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Packaging Strategies Editor's Note Main Image

Editor’s Note | Packaging Wake Up Call

For legacy brands, reinvention comes at a cost but it’s worth it.
Kristin Joker
January 10, 2022
For nearly a century, we have been opening English muffin packaging wrong. We, the groggy, have fought to unwrap cellophane English muffin packaging for decades. But that was only half the battle.
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