Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.
Adhesives have a big job and must meet packager, retailer and consumer needs. Those that fail can lead to product loss, shipping issues, equipment slow-downs and consumer complaints.
Insights on the ways pressure-sensitive label materials can help brands deliver on consumer trends.
February 28, 2017
Consumer purchasing in the wine and spirits marketplace continues to grow, with 2016 being the 18th consecutive year consumption rose in each area year-over-year, according to statistics from the Beverage Information Group.
Adhesives that don’t do their job can create a sticky situation for packagers, retails and consumers, or, in some cases, a less than sticky situation. Adhesives that fail can lead to product loss, shipping problems, equipment slow-downs and consumer complaints.
For maximum speed and agility for labeling bottles, NJM Packaging (njmpackaging.com) introduces the new Model 326 AUTOCOLT IV, a fast and versatile in-line pressure sensitive labeler with servo-driven precision and reliability.