Luxury labels drive packaging innovation

As the standard of luxury packaging grows ever higher, brands increasingly use foils to give consumers a multi-sensory experience. Across every consumer goods market, inks, laminates, foils and coatings – aided by new print techniques – impart texture and intrigue to packs, meeting the trend for sophisticated, “haptic” packaging (that is, packaging that provides a sense of touch).

For the customer, the first point of contact with any product is almost always the packaging. Use of labeling is therefore pivotal to how a product is perceived. Now, continuing advances in foil packaging provide brands with dazzling new labeling solutions that attract new customers and reassure existing ones of their quality.